Here at LOVE we have been devastated by the recent and ongoing COVID-19 pandemic, which has hit us so terribly hard nationwide. We were, of course, very sad to close our doors temporarily over lockdown. It’s certainly been the hardest challenge we’ve had to face as a business, as it has been for our beautiful LOVE brides who have been faced with changing their much anticipated and carefully chosen wedding days.
So, it goes without saying that we are thrilled to be reopening, getting back to preparing our existing LOVE brides for their big day and the business of finding our future LOVE brides the dresses of their dreams!
It has always been our ethos that shopping for your wedding dress should be the best shopping experience you’ll ever have. Which is why we have been using lockdown to come up with a carefully thought out plan to keep us all safe, whilst still giving you the ultimate LOVE experience.
What to Expect
Each bride, at the time of booking their appointment, will receive a copy of our LOVE Experience Guide that they will need to sign. This document explains what we are doing and what you will need to do, ahead of, and during your appointment. This is all about making sure you know what to expect, so that we can keep everyone safe and focus on giving you the full LOVE experience from start to finish!
We’re introducing a pre-appointment consultation (either via telephone or Zoom) so we can hear all about your exciting wedding plans, find out a bit more about you and your style, the style (s) of wedding gown you’re most drawn to, and ultimately decide together which dresses you want to try on when you visit us. This way, as we are quarantining, steaming and sanitising dresses in between appointments, we can ensure your preferred dresses are available for your appointment. It also gives our expert stylists a chance to throw in a few wildcards that you may not have thought of yourself!
As we are already ‘by appointment only,’ a lot of the government recommended safety measures have been very straightforward for us to introduce. We are already fanatical about cleaning at the best of times to keep our beautiful store and dresses pristine, and we can assure you that we will be smelling like bleach and hand sanitiser, mixed with our favourite scents from The White Company and Diptyque until further notice!
You can also expect a hand sanitisation station, complimentary face masks, and a full clean down of the boutique in between each appointment.
Hello New Faces!
We’ve also been busy, behind the scenes, stocking our rails with the most impossibly beautiful wedding dresses. You may have seen a sneak peak of these beauties on our Instagram page but just wait until you see them in person! To give you a sneak preview…
There’s Made with Love’s (MWL) ‘Lola’, perhaps the most sensuous wedding gown to grace our beautiful shop. This handmade dress uses beaded sparkle lace to spectacular effect, and a structured boned corset bodice that is so flattering and comfortable, whilst also being incredibly chic. Lola is a showstopper, a head turner, and worth the long wait our brides have had to endure.
Meet ‘Tommy’, also from MWL, I love that this dress has a daring edge to it, yet it is so elegant! It is perfect for a modern bride who wants to look fashion forward, yet still feminine and gorgeous. It’s available in full lace for a luxe, embellished look, or in a lace and crepe combination for a sleeker look. Either way, this unique dress manages to combine gorgeous beading with being light as feather… perfect for dancing the night away with the love of your life.
There’s also MWL’s ‘Lottie’, or as I like to call her, the ‘curve enhancer.’ The unbelievably clever and skilful construction and design of this dress flatters every body shape… showing off curves while also elongating and providing comfortable structure. The luxurious fabric skims, caresses and flatters, ensuring a bride feels her most beautiful on her big day.
As so many couples look forward to beginning the exciting process of planning their weddings once again, we have been inundated with requests for appointments. We currently have a Wait List in place and our appointment book is already filling up fast. Eeek!
If you would like to be added to our Wait List then please email firstname.lastname@example.org along with more details about your wedding (wedding date and venue) plus any favourite dresses that you’ve seen from our collections.
Thank you so so much for your patience, we can’t wait to welcome you back to LOVE and get you excited about your big day again. We’ve missed you!
Love, Emma x