July’s Dress of the Month: Sassi Holford’s Iris


Ralph Waldo Emmerson famously said, “LOVE is like wildflowers; it’s often found in the most unlikely places.” It’s LOVE, wildflowers and wistful design that has led us to select July’s dress of the month.  

This July, prepare to fall for florals with Sassi Holford’s ‘Iris’. A dress inspired by the wildflower meadows surrounding Sassi’s workshop in Somerset. Iris is a beautiful love letter to everything romantic and ethereal. 


Iris is a dress with serious aplomb. With a modern, romantic vibe and effortlessly feminine style, Iris offers brides a softer silhouette. She is dainty, delicate and simply unforgettable. 

Part of the 2021 Asteria Collection, Iris has a ruched wrap-over bodice that is carefully gathered to create an effect that is both flattering and sculpting. The bodice is then swept into a belted waistline that enhances that classically feminine shape that Sassi is famous for. 

With a dramatic plunging back, beautiful tulle bell sleeves that have simple delicate cuffs, this is a dress to set your heart a-flutter. Adorned with intricate embroidered ivory flowers that will steal your heart, this dress moves beautifully as you walk almost like the swaying wildflower meadows the dress is inspired by. 


Iris is a fresh, floaty dress that can work for the most intimate of weddings or grander affairs. This is part of her enchanting aisle-worthy appeal. She is wild and free yet beautiful and utterly charming. A breath-taking dress for the most romantic, free-spirited brides. 

In a field of roses, be a wildflower with Iris.  

We are delighted to have been a stockist of the fabulous British designer Sassi Holford for several years here at LOVE and each time she launches a new collection we are wowed by her beautifully hand-crafted designs. With her trademark cut and fit, you can see the love of design in every stitch.  

If you have fallen wildly in LOVE with Sassi Holford’s Iris as much as we have, then make an exclusive appointment with us today by emailing hello@lovebridalboutique.co.uk