From New York to Birmingham, it’s bridal buying time

one fine day

And what a joyful time of year it is! As any bride-to-be knows, it’s all well and good looking at pictures of beautiful dresses but making that final decision requires touching a dress, feeling the fabric, looking at the exquisite detailing and beadwork. Well, I’ve done the hard work for you…it’s a tough job but some very lucky person has to do it 😉

The key to buying a range of bridal dresses is understanding the brides we cater for. LOVE brides are as unique, detailed and beautiful as the dresses we purchase. They want to look beautiful and classic, in modern dresses using the most luxurious fabrics and intricate detailing. Exactly like I did when I was choosing my own dress!

With that in mind, we’ve been clocking up the air miles, travelling from New York to Birmingham in search of the perfect dresses and accessories.

The Big Apple

emma and jonny

For one week in April, New York dons a beautiful lace veil for all things bridal. With NY Bridal Week and One Fine Day Bridal Market, the world’s most fashion forward wedding dress designers open their doors to showcase their latest collections. Speaking perfectly to the LOVE bride aesthetic, we knew we had to be first in line to snap up the gorgeous dresses and accessories on offer.

one fine day

We had a wonderful few days in New York visiting Sarah Seven and her new dress collection and then we were lucky enough to visit accessory designer to the stars, Lelet NY, with her runway inspired and architecturally influenced accessories, they are the epitome of a modern, luxury hair accessory brand and the perfect finishing touch for any LOVE bride.  Sara Bieler Sasson, their incredibly talented designer, has pulled together the feminine and fierce, paired modern with nostalgia and created accessories to match the many qualities of the modern-day woman. Lelet NY hair accessories have been worn by a long list of celebrities including Anne Hathaway, Diane Kruger, Jennifer Garner, Olivia Palermo, Cara Delevingne and Saoirse Rona. LOVE will be the only Lelet NY stockist in Europe – eek! These beauties will be arriving in store later this year.

lelet ny


With barely a breath to spare, we swapped the bright lights of New York City for the more familiar sights and sounds of Birmingham to feast our eyes on the brand new 2019 Enzoani collection.  Team LOVE, including our wonderful stylists Charlotte and Alex and of course Jonny and I set off on a roadtrip one sunny Monday morning in May (what a great way to spend a Monday eh?) eager to see what delights Enzoani had in store for us!


It was once again held at The Council House in Birmingham, the magnificent Grade 2 listed venue that hosted last year’s unbelievable Enzoani catwalk. It’s a truly beautiful space, full of traditional Victorian elegance, that worked beautifully with the elegance of this new collection.

council house

Enzoani has long been one of our favourite brands, merging traditional and modern European styles into exquisitely handcrafted gowns. The latest collection literally took our breath away! We were wowed by the detail on each individual dress; from intricate lace detailing to the clean lines of georgette fitted and a-line gowns, to plunging necklines, low back detail and dramatic trains. There were plenty of pretty beaded floral appliqués, fairy-tale beaded gowns, and separate overskirts to take brides effortlessly from day to night.


There was one dress in particular that had everybody talking…the Nellie gown! Over the ‘oohs’ and ‘aahs’ of the crowd, the dress shimmered and sparkled all the way down the runway, its stunning sequins and beadwork dancing in the light. There was dramatic elegance courtesy of a voluminously full a-line skirt, and a beautifully fitted, plunging bodice that accentuated the model’s shape. Move over Meghan Markle, as LOVE is bringing this princess style dress home. Fairy-tale dreams right there!


What a day it was, we were delighted to have won a competition for one free gown for the boutique (meaning we can have one more amazing Enzoani gown in our already brimming collection!) AND last but not least, we were awarded with a prize and certificate for being an Elite Enzoani retailer for the THIRD year running! We really couldn’t have had a better day!


The stunning dresses from the new Enzoani collection will be available in store from November 2019, and to celebrate we have a very special Enzoani Trunk show lined up for December 2019. Fizz is on ice already!

Lots of Love,

Emma xoxo